Marketing

How Multicollinearity Ruins Your Media Mix Model

Multicollinearity makes MMMs unreliable by preventing accurate channel attribution. When variables move in lockstep, you can't distinguish individual contributions, leading to budget mistakes. Learn to identify and fix it using VIF scores and correlation analysis.
November 19, 2025
5 min read
Business

The Inverted Pyramid of Addressable Needs

Your time is limited. The Inverted Pyramid of Addressable Needs is a prioritization framework for businesses to show why client work should always come first.
November 10, 2025
3 min read
Business

Beyond the Magic Number: The Supporting Metrics That Tell the Full Story

Learn why the SaaS Magic Number needs supporting metrics. Analyze CAC, LTV, LTV:CAC ratio, and churn to measure true sales and marketing efficiency.
November 2, 2025
4 min read
Business

The SaaS Magic Number: A Guide to Measuring Marketing & Sales Efficiency

The SaaS Magic Number measures marketing & sales efficiency in one metric. Learn the formula, industry benchmarks, and supporting metrics to guide your growth strategy.
October 30, 2025
3 min read
Leadership

Getting to Yes: A Rogerian Approach

Discover how to turn resistance into agreement using a Rogerian approach to persuasion.
October 19, 2025
2 min read
Thoughts

Slowing Down to Speed Up

Reflection is not a blocker but a multiplier. Slowing down to assess what works and course-correcting when needed is a force multiplier for startup success.
October 7, 2025
2 min read
Marketing

The Attribution Mirage: The "Source of Truth" That is a Liability

Attribution models can't prove causation or ROI. Learn the integrated measurement approach winning marketers use instead.
October 1, 2025
6 min read
Data

Building A Complete Time-Series Data with SQL Date Spines and Cross Joins

Learn how to build SQL date spines and use CROSS JOINs to create complete time series data for SaaS cohort analysis and LTV calculations.
September 8, 2025
5 min read
Data

Telling Stories That Drive Action

Turning complex data into compelling stories that drive action. This guide explores common pitfalls like analysis paralysis and offers a practical framework for persuasive data storytelling tailored to your audience.
April 9, 2025
4 min read
Thoughts

Living By Principles

The influence Ray Dalio's Principles has made on my decision-making and has helped me adapt, grow, and achieve goals
March 18, 2025
3 min read